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A retainer.
Or a subscription.
Lead generation agencies like CIENCE, Belkins and Launch Leads sell managed outbound: research, sequences and appointment setting on monthly retainers, often with setup fees. Twelve by Nine is the opposite shape: a personal subscription that makes your own prospecting sharper, starting this week.
| Lead generation agencies | Twelve by Nine | |
|---|---|---|
| What you buy | A managed outbound program | 12 ranked, researched accounts in your inbox every morning |
| Who talks to prospects | The agency's SDRs, in your name | You do. We never contact your prospects |
| Commitment | Retainers, setup fees, contracts | Weekly or monthly, pause or cancel anytime |
| Time to value | Onboarding a program, often weeks | One onboarding conversation, then a 9 AM email |
| Price | Published examples start around $2,500 a month plus setup | $39 a week or $129 a month at launch, locked in for waitlist members |
No agency retainers. No bloated seats.
An agency makes sense when a company wants to outsource the whole motion and can fund it. It rarely makes sense for one seller who just needs better mornings.
Twelve by Nine costs less than a single day of most retainers, and the research lands in your hands, under your name, with your voice on the first touch.