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Apollo gives you a database.
We give you a decision.
Apollo is one of the most popular sales databases, and for good reason: enormous contact coverage plus engagement tools. The difference is who does the thinking. Apollo hands you the haystack; Twelve by Nine hands you twelve needles, ranked, every morning.
| Apollo | Twelve by Nine | |
|---|---|---|
| What you get | A very large contact and company database with engagement tools | 12 accounts a day, already chosen and ranked for you |
| Who does the research | You, with AI assistance inside their platform | We do: fit, why-now signal and opening angle on every lead |
| Your morning | Build lists, filter, read up, then start calling | Open one email at 9 AM and start with the best one |
| Best suited to | Teams that want one big platform for data plus outreach | Sellers who own their pipeline and want the decision made for them |
| Price | Tiered plans; check their site for current pricing | $39 a week or $129 a month at launch, locked in for waitlist members |
Keep Apollo if it works. Add the judgment on top.
Plenty of sellers will keep a database for coverage and lookups. Twelve by Nine is not asking you to rip anything out; it is the layer above your data that decides where your prospecting hours go today.
If your mornings currently start with filters and list building, the twelve replace that routine with a ranked shortlist and the research already done.